X-Rite Case Study
Anthony Riniti on Monday, March 31st, 2014 Comments Off on X-Rite Case Study
X-Rite – Heidi Bigler – Marketing Communications / Trade Shows
X-Rite’s Trade Show Goal:
To communicate their Top Three Sales Points to the attendees.
- Graphic Design Professionals — Solutions to assure their prints match what they see on their monitors.
- Prepress Professionals — We have the ability to enhance advanced versatility for complex workflows
- Printing Professionals — Guranteed faster make-ready, real time measurements and ultimate ROI.
X-Rite’s Results:
“We contracted an independent study of over 2,500 attendees and found that one week after the trade show was over, attendees had a 92% Retention Rate of Our Top Three Sales Messages.”