Presentation is everything
Sales Entertainment does not just happen during the hours the trade show is open. It starts before the show and continues long after the show is over. When you hire us, you receive:
Pool Table
We arrange and pay for the delivery, set-up, and break down of your pool table. This ornate 4’x8’ slate pool table meets our exacting specifications. This includes 2 sets of Centennial Pool Balls, 4 Dufferin Cue Sticks, 5 Triangles, and a Box of Masters Chalk. Allow 3-4 hours for set-up.
Showtec Computer for Choreographed Music
The wizard behind the curtain is revealed. This high-tech device gives the performer complete control of the music and sound effects throughout the show. Show introductions, fan fares, and special sound effects are all done at the touch of the button. From the audience standpoint, it will appear you have hired an entire sound crew.
After extensive research, we have choreographed music which will relax the audience’s mind and make them more open for suggestion. The combination of music and scripting is done in such a fashion the audience is unaware of how much information they are trying to assimilate. According to Industrial Psychologist Richard Lloyd, “Audiences quizzed after the show had a 90% retention rate.”
PA System and Wireless Headset Microphone
Only the best will do. If the audience cannot hear your message, they will leave. The Fender 150 PA System and Wireless Headset Microphone is the perfect solution. This state-of-the-art sound system integrates seamlessly with the Showtech Computer. It is compact yet powerful enough to accommodate the overflow crowds we will attract.
Pre Show Promotional Material
Images, Flyers, or Posters
Using our JPEGs, you can design your own promotional material to include your booth number and show times. This material will let everyone know about your unique attraction. We also supply you with 4-color flyers and posters, which can be used as part of your pre-show promotion, as well as for autograph signings at the end of each show.
Customized Integrated Sales Presentation
Your Customized Presentation
First, we consult with your Trade Show Coordinator and Sales Manager. Through years of experience, we are able to learn your goals for the show and research your unique products.
Next, we develop a detailed outline based on your main sales points and product benefits. This presentation includes jargon unique to your industry. Once it is approved, we create sales tie-ins incorporating the product features and benefits and blend them all into a memorable sales presentation.
Finally, we choose from over 500 original trick shots to develop a show which best communicates your sales message. Thanks to years of research and development, we have learned to master the subtle techniques that create a persuasive presentation. Through the perfect blend of psychology and mind-control, the messaging is laid out in a way the audience is in a relaxed state.
This scripting is done in such a fashion the audience is unaware of how much information they are trying to assimilate. According to Industrial Psychologist Richard Lloyd, “Audiences quizzed after the show had a 90% retention rate.”
The initial consultation normally takes 1/2 hour to complete. Once the final outline is approved, we typically spend 100 hours to script, learn, and rehearse your presentation.
Staff Training
Booth Camp
Trade shows success is all about building relationships. A firm handshake and a smile is the perfect start. But this is impossible, if the people do not come into the booth. Our solution is to offer a training curriculum for your sales staff known as Booth Camp.
This program is designed to teach your sales people how to effectively interact with the crowd and me during the show. Your staff will learn how to identify hot leads, when to scan badges, and what to do during the show. In fact, they will be an integral part of the show.
Most importantly, the audience will become more comfortable with your sales staff. Once the invisible wall is broken down, the crowd will be more likely to take time to ask questions once the show is over.
Tri-Level Customized Premiums
Level I – Premiums for everyone who watches the show.
The Sure Thing
Effect: The customer has a free choice of three cards which represent your products or services. Regardless of which they choose, you can prove it matches your prediction. No sleight of hand required.
The epitome of what a trade show premium should be. This effect is powerful, easy to do, and most importantly, it features your products and benefits while delivering your sales message. Perfect not only for trade show premiums, but as an ice-breaker for cold calls, meetings, and incentive programs.
Allow 2-3 weeks for delivery. To see photo, click here
Level II – Premiums for those who help in the show.
The Pool Hustler’s Handbook
An award-winning book which features some of the same shots which will be used during your show. This full color 128 page handbook will be customized for your company and makes the perfect remembrance for your clients. It will prove that “When you have problems, we have answers.”
Allow 2-3 weeks for delivery. To see photo, click here
Level III – Premiums for VIP Clients.
Snap Shot
If a picture is worth a thousand words, then how much is it worth if it is a picture of your best client getting a pool ball shot out of his mouth…blindfolded? Or a VIP pocketing six balls in one shot? Or a prospect opening a sealed envelope to find that the watch she was wearing only moments ago is miraculously inside.
Each polaroid is preserved in a full color frame and is customized to includes your business card and corporate logo. Perfect for an office desk, your prospect will remember you long after the trade show ends. To see photo, click here
Qualifiers
Custom I-Cue Quiz
We have developed a highly interactive pre-show promotion known as the I-Cue Quiz. A short multiple-choice quiz is mailed to your target audience. They are invited to test their knowledge during an entertaining and educational demonstration of comedy, magic, and pool ball wizardry at your booth.
During the show, your customized presentation will answer their questions. More importantly, your sales staff will now be able to quickly and easily identify your target demographic during the show. In fact, they will be an integral part of the show.
Most importantly, the audience will become more comfortable with your sales staff. Once the invisible wall is broken down, the crowd will be more likely to take time to ask questions once the show is over.