EMC Global Education Case Study
Anthony Riniti on Monday, March 31st, 2014 Comments Off on EMC Global Education Case Study
EMC Global Education – Rod Gilbert – Market Development Manager
EMC Global Education Goal:
“To teach our value proposition to the attendees and turn 25% of the leads into sales.”
“We had over 1000 people watch the routine and listen to our message each day. 750 Qualified leads which are being converted into sales as we speak. We packed the booth every day for every session – there is no doubt that every customer who participated left knowing about our value proposition.”