92 Retention Rate - Reduced

X-Rite Case Study

Anthony Riniti on Monday, March 31st, 2014 Comments Off on X-Rite Case Study

X-Rite – Heidi Bigler – Marketing Communications / Trade Shows
X-Rite’s Trade Show Goal:

To communicate their Top Three Sales Points to the attendees.

  • Graphic Design Professionals — Solutions to assure their prints match what they see on their monitors.
  • Prepress Professionals — We have the ability to enhance advanced versatility for complex workflows
  • Printing Professionals — Guranteed faster make-ready, real time measurements and ultimate ROI.

Crowd Shot

X-Rite’s Results:

“We contracted an independent study of over 2,500 attendees and found that one week after the trade show was over, attendees had a 92% Retention Rate of Our Top Three Sales Messages.”